Sponsorship on RTRFM works because clients are able to reach all sections of the Perth community cheaply and effectively. For example, clients can target youth on RTRFMs Youngblood or the more mature listener on Nostalgia or both at the same time by listening to Breakfast With Barr. This means none of the clients sponsorship announcements are wasted on an audience outside of their target demographic.

As a community radio station RTRFM is limited to only five minutes of sponsorship announcements per hour. This means a client’s message is not lost in a sea of advertising. Furthermore, RTRFM spends considerable time producing every sponsorship announcement to ensure that it is effective for the sponsor, and suitable for RTRFM’s sound.

Effective sponsorship

There are three types of campaigns available to RTRFM sponsors: call to action promotions, branding promotions, and ‘RTRFM presents’ packages:

Call to Action Promotions

• Focus on upcoming events such as concerts, plays, sales or special deals.
• Intended to inspire the listener to take action, and require a heavy presence on the air.

Branding Promotions

• Helps position your business in the market and aligns your brand with RTRFM.
• A more subtle form of advertising that requires familiarity and recognition to be successful.
• Feature a heavier schedule at the beginning of the campaign, and maintain an even spread of spots over the following weeks, giving listeners the impression that you are on air all the time.

‘RTRFM Presents’ Packages

• These packages are effectively an endorsement of upcoming events, and are only available to clients deemed to be promoting concerts, festivals, plays, exhibitions or shows of very high interest to RTRFM’s audience.
• They include a significant discount on sponsorship rates in exchange for a strong RTRFM presence on all advertising and at the event.

Contact Us

Joanne Wallis

Music Sponsorship Manager
08 9260 9221
jwallis@rtrfm.com.au

Catering for Music Promoters, Independent Record Labels, Major Record Labels, Band Managers, Bands and DJs, Pubs, Venues and Clubs.

Alexa Woldan

Arts and Retail Sponsorship Manager
08 9260 9214
awoldan@rtrfm.com.au

Catering for Arts, Retail, Education and Community Organisations, Film Distributors and Cinemas, Local Councils, State and Federal Government, Media Agencies, Comedy Clients, Cafes and Restaurants, Health and Fitness, and Specialty Program Sponsors.